Technical SEO, without the jargon
Short, honest articles on the mistakes that really cost Google traffic — and how to find them yourself.
Google traffic suddenly dropped? The 7 most common technical causes
When organic traffic vanishes without warning, the cause is usually not content but a technical fault. The 7 most common ones — and how to find them.
Accidental noindex: how to tell if Google is dropping your pages
A single wrong meta tag can knock entire sections of your site out of Google's index. Here's how to check it in 2 minutes.
Canonical tag set wrong: the 4 most common mistakes and how to find them
The canonical tag controls which URL Google indexes. Set wrong, pages disappear or cannibalize each other. The most common mistakes.
A sitemap full of dead URLs: what it does to your Google ranking
A sitemap with hundreds of 404s burns crawl budget and trust. Here's how to spot and fix a broken sitemap.
Expired SSL certificate: immediate steps and what it means for SEO
An expired SSL certificate makes your site inaccessible to visitors and Google. What to do immediately — and how to never miss it again.